If bicyclists ride in a group, or what is known as a Peloton, they are stronger and they can go farther, faster.
Riders trade the lead position with each other during the course of the ride, so the team as a whole remains strong.
This is our philosophy behind film and video production.
It is collaborative, with creative inspiration contributed by each member of the production team, including the clients.
Sometimes the producer leads, sometimes the writer, or the director of photography or the editor.
Or sometimes it's the production assistant who brings everyone coffee.